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Behr partners with Google for AI-fueled paint selection

17 July 2025 by Googler

Behr Paint Company recently announced its partnership with Google Cloud to provide a personalized paint shopping experience for customers.  Combining Behr’s color data with Google Cloud’s AI capabilities, Behr has built an AI-powered agent named ChatHUE to help homeowners with color decisions.  “We are constantly listening to our customers and striving to simplify the home

The post Behr partners with Google for AI-fueled paint selection appeared first on Paint & Decorating Retailer.

Category: NewsTag: Paint, Paint & Decorating Retailer, Painting
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