Women Are Reshaping South Africa’s Used-Car Market – Is the Automotive Industry Keeping Up?
As women now account for nearly four in ten financed vehicle purchases, Weelee’s Head of Marketing, Sam Ghisleni, is championing a more human, transparent approach to buying pre-owned cars. For decades, South Africa’s automotive industry has largely been built around assumptions of the traditional car buyer. But today’s market tells a different story. Women are …
