Navigating endless channels. Choosing the right audience. Tracking the analytics. Digital marketing can be a grind, and when marketing is just one of many hats a retailer wears, it can get pushed to the back burner or dropped altogether. Rather than give up, getting back to the basics can provide clarity on where to start.
The post Lay the Groundwork: Go Back to the Basics to Master Digital Marketing appeared first on Paint & Decorating Retailer.
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