Shopping Disconnect: Uniting Store Offerings With Customer Wants

Brick-and-mortar stores are still a critical component to retailers’ growth, but a recent study from Jumpmind, a point-of-sale software platform, found that the in-store experience frequently falls short of customer expectations. The study found that while 85% of retailers say brick-and-mortar stores remain their primary growth strategy, many are still struggling to meet evolving customer

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